Most agencies open with a positioning framework and a moodboard. I open with you: how you actually talk, what makes you laugh, the thing you already know about your business that never made it into the deck. The brand gets built around that, and everything after (logo, voice, the site, the whole world) is craft work in service of whatever the real thing turned out to be.
Most agencies open with a positioning framework and a moodboard. I open with you: how you actually talk, what makes you laugh, the thing you already know about your business that never made it into the deck. The brand gets built around that, and everything after (logo, voice, the site, the whole world) is craft work in service of whatever the real thing turned out to be.